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It is very easy to view some of the significant sporting events that Hong Kong hosts in isolation, primarily because it feels as though the city’s various promoters and governing bodies have been operating that way for years.
At the start of last month, which feels like a lifetime ago, we had the final round of golf’s Hong Kong Open and the finals of the Prudential Hong Kong Tennis Open on the same Sunday.
If the Women’s World Cup had not intervened, that day would have also seen the culmination of the Hong Kong Cricket Sixes.
Three events, all with M Mark funding, all drawing visitors to the city and all seemingly unaware of the others’ existence. A perfect example of Hong Kong’s position as a global hub for sport and entertainment, and yet there was little, if any, attempt to sell the weekend as a whole from a tourism perspective.
It is not a new issue. Rugby has avoided marketing the week around the Cathay/HSBC Hong Kong Sevens as a festival of the sport for years, allowing the city’s landmark sporting occasion, assorted 10s tournaments, dinners and community events to all exist in their own bubbles.
But there is reason to hope this April might be different, because next year horse racing at Happy Valley is going to be thrown into the mix, and that should change everything.
Now, visitors can be enticed with the prospect of five days of racing, rugby and whatever else they want to get up to in a city that has more to offer than most around the world.
It is a dream ticket for tourism chiefs, an opportunity you would call a gimme in golf or an open goal in football – the week should sell itself, as long as someone bothers to try.
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| Josh Ball |
News Editor, Sport & Racing
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